From the website:
The Merchandisers are free community publications which are home delivered in nine editions to 230,000 Central Pennsylvania and Northern Maryland homes each week. Ad composition, by our national award-winning composition department, provides maximum impact for your display advertising message. The papers include both commercial and private party classified advertising, adding to the high readership. Weekly features include the Community Calendar, Public Auction Calendar, Dining and Entertainment, Cooking Corner and local Obituaries. Distribution is audited by Circulation Verification Council with a 98.8 market penetration.