Regatta Marketing is a New York-based company that specializes in designing and building marketing partnerships for top consumer brands. With 20 years of experience, they help brands maximize their return on investment by turning their existing marketing assets into valuable currency that attracts strategic partners. Regatta uncovers opportunities, makes deals, and transforms the way brands develop and manage marketing partnerships.
They understand the importance of choosing the right partner and emphasize the need for proper assessment and communication to ensure successful and long-lasting business relationships. Regatta also highlights the benefits of partnerships in crisis recovery, as demonstrated by the recent collaboration between the city of Los Angeles and Delta Airlines. Additionally, they explore the emerging trend of brand partnerships in the metaverse, showcasing how online co-creation can connect businesses and expand marketing efforts.
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