Sequent Partners is a trusted and respected independent expert in marketing mix and attribution modeling, offering impartial thought leadership and analytics-driven consulting to help brands, agencies, and publishers navigate the changing media landscape and drive ROI. With a focus on understanding the cross-section of media, messaging, and marketing, Sequent Partners provides timely and granular ROI metrics and analytics to prescribe effective strategies for success.
Known for their broad consulting experience with leading marketers, Sequent Partners is regularly called upon by industry bodies to improve model inputs, foster a dialogue on data quality and analytic techniques, and drive innovation in media metrics. Their expertise extends to engineering digital audience segments, advancing data fusion techniques, developing single source data analytics, and establishing digital audience measurement standards. With a commitment to pushing boundaries and driving groundbreaking innovation, Sequent Partners is a trusted partner for brands looking to leverage their media investment and build their brand.
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