The Wisconsin Innovation Service Center (WISC) is a research and analysis service that provides independent insights for business development questions. Serving small business owners, entrepreneurs, and inventors throughout the United States, WISC connects clients with the resources of the College of Business and Economics at the University of Wisconsin-Whitewater. With project rates scaled for small business budgets, WISC offers market research conducted by UW-Whitewater student analysts to help clients make informed decisions for their businesses or new product development.
Under the guidance of Director Russ Kashian, WISC offers a range of services including market insights, digital marketing solutions, and resources to support business growth. Through business databases, expert interviews, and other research methods, UW-Whitewater students gather information and present it to clients, providing data-driven insights for more effective marketing strategies. With a focus on affordability and expertise, WISC aims to assist small businesses in achieving their goals and driving innovation in the marketplace.
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