Rich Earth Company, 627 N Lake St, Madison, WI 53703, US

Vita Plus Corporation, located in Dodgeville, Wis., is a feed and agronomy center for livestock and crop producers in southwestern Wisconsin. The company has drying and storage capabilities for corn, soybeans and oats. It also sells liquid and dry fertilizers along with a complete line of agricultural pesticides. Additionally, the company offers custom application, field mapping, soil testing and agronomic consultation. It has a staff of nutritionists that offer on-site ration balancing, consulting and on-farm troubleshooting. The nutritionists balance rations using Nutri-Spec, the company s ration balancing software for dairy, swine and beef. The company can custom blend proteins or minerals to balance with homegrown forages or grains. It can also custom grind, roll or roast homegrown grains.