Magic Products, Inc. is a renowned provider of top-quality baits and bait care solutions. Established in 1965 by George Sroda, the company has gained recognition for its TV appearances with Herman the Worm and its exceptional Magic Worm Bedding and Worm Food, which have proven to cultivate the healthiest and most robust worms. Over the years, Magic Products has expanded its offerings to include preserved baits, bait containers, and fish attractants, ensuring that every fishing trip is a resounding success for families and fishing enthusiasts alike.
With a commitment to excellence, Magic Products continues to deliver an impressive range of products, including preserved bait with lifelike appearances, bait storage solutions to safeguard bait during transportation, and worm feed storage for nurturing healthy worms. The company also offers specialized products like catfish bait, live bait management systems, Pro-Float units for keeping bait fresh, and Leech Lockers for storing leeches, minnows, and shrimp. With its dedication to providing the highest quality baits and bait care, Magic Products has become a trusted name in the fishing industry.
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