The S 27th St Business District Association, also known as Historic Highway 41, is a non-profit organization representing three BID's in Milwaukee and Greenfield. Committed to fostering a safe, vibrant, and culturally inclusive regional destination, they aim to drive growth and improvement along the historic corridor.
Established in 1926 as a major north-south highway connecting Chicago and Milwaukee, Historic Highway 41 played a significant role until the construction of Interstate 94 in the 1960s. The organization continues to uphold its historic legacy while moving forward with a vision for progress and development in the largest business corridor in Wisconsin.
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