This discount clothing store, one of the largest in the landmark B&I Marketplace, is crammed top to bottom with bargains in shoes, clothing, hats, sweatshirts and accessories, aimed mostly at a youthful hip-hop crowd. Formerly known as Bestshoes, the store carries a wide variety of athletic shoes, including best-selling brands, at discount prices, and an impressive range of women's heels, many in pastel colors. The emphasis is on casual clothes in bright colors, racks of them, sorted by price. There are tables piled with socks, racks of rainbow-colored belts and plenty of impressive-looking but affordable bling. On a weekday afternoon after school, the store is filled with young people.