Williamsburg Merchants Inc. is a family-owned business that has been a shopping institution in Williamsburg for over a century, offering a wide range of stores and merchandise. From the oldest gift shop in town, R.P. Wallace Sons General Store, to the creamiest ice cream at Bubba's Ice Cream Shack, and the one-stop-shop for quality Virginia gifts at Wallace's Trading Post, they have something for everyone.
With their three locations in Merchants Square and three more on Richmond Road, including the Williamsburg General Store and the Christmas Shop, visitors can find souvenirs, unique ornaments, high-quality college gear, and much more. Whether you're looking for decorative flags, knives and swords, or groovy apparel, Williamsburg Merchants Inc. has been providing a diverse shopping experience for locals and tourists alike for over 100 years.
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