The Washington Marketing Group (TWMG) is a highly experienced and award-winning full-service direct response marketing firm based in Arlington, VA. With over 40 years of expertise, TWMG offers a comprehensive range of services, including list management, copywriting, package design, and print brokerage, helping organizations achieve exceptional results in their marketing campaigns.
Founded in 1987 by William Haygood Shaker and the late Joanna Shaker, TWMG has successfully launched and built numerous organizations, such as Drain the Swamp Committee, Heart to Heart Foundation, and RepublicanPac.com. Their innovative list strategies and formatting techniques have proven to significantly enhance fundraising appeal, with response rates boosted by 25 to 35%. TWMG's impressive track record includes increasing the American Council for Health Care Reform's membership from 3,000 to over 500,000 within 18 months through a highly targeted direct mail and multimedia campaign.
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