CX Solutions, formerly known as TARP, is a Customer Experience Research and Consultancy firm based in Arlington, VA. With over 40 years of experience, they were the pioneers in recognizing the importance of a good CX experience for positive ROI, even before the advent of the internet and online surveys. They specialize in helping organizations improve their customer experience through the use of technology and data analysis, offering services such as program design, customer journey mapping, and ongoing management and consultation.
Utilizing the latest technologies like Qualtrics and Medallia, CX Solutions enables companies to collect customer feedback at various touchpoints and in the preferred channels, providing real-time insights for better decision-making. However, they emphasize that technology alone is not the solution, and companies need a structured approach to effectively utilize the data collected. CX Solutions assists organizations in setting up a formalized CX structure, ensuring that the data is continuously monitored, analyzed, and actioned upon to drive customer loyalty and revenue.
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