Synthegis Inc, based in McLean, VA, offers EyeShot, a fully integrated portal that combines mapping, corporate data, and location-specific local information with powerful predictive analytics. Their proprietary ground-truthing methodology provides a unique multi-dimensional view of the local trade area, customers, and competitors, converting high-level aggregated information into actionable intelligence.
By moving beyond ZIP code aggregated data and utilizing localized customer demographics and customized trade boundaries, Synthegis enables businesses to gain a better understanding of their actual customers. With their EyeShot platform, which uses a process called groundtruthing and micro segmentation, organizations can access up-to-date reports, maps, and analysis that can be easily shared throughout the company.
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