Outstanding BeYOUiful is a wholistic, all natural beauty and wellness Company founded by a creative black woman of color Shana Williams. The concept of Shana's company was given birth to over five years ago, when she first decided to create a hair care group on Facebook. After receiving countless messages in regards to what kind of products she was using in her own hair from interested members and former coworkers, It was then that Shana started thinking about how she could turn her hobby into a full blown business selling one of a kind natural hair products. It was in 2020 that this dream became a reality and the Outstanding BeYOUtiful hair company became a hero to women everywhere. Shana's business has grown from being just an all-natural hair company to an all-natural beauty company for hair and skin for both males and females of all ages. Shana only has one requirement when trying her products, "Just be you, because that's BeYOUtiful."