Specialties
Some firms do marketing, public relations, websites, or social media. Some focus on branding, inbound marketing, or advertising campaign development. McKinsey Development specializes in putting it all together and making it work seamlessly and efficiently, with your business objectives in mind. That's integrated marketing communications. We start by listening. We learn who you are, what you do, and why you matter to your market. Then, we identify the right strategies and tactics to support your business objectives, and wrap them into a customized marketing communciations plan designed to reach those objectives. We measure the results, and modify where needed to ensure we're getting you where you want to be. Oh yeah--we keep an eye on costs, too.