The Public Service Advertising Research Center, operated by Goodwill Communications, is an online information library dedicated to various forms of social issues marketing. They provide resources on PSA campaigns, cause-related marketing, and media trends to assist organizations in creating impactful public service advertising.
With a focus on enhancing organizational image and evaluating PSA effectiveness, the center offers articles, case studies, FAQs, and media profiles to guide campaigns. Their mission is to support social issues marketing efforts through valuable insights and resources for creating impactful public service messages.
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