The Howard Feiertag Department of Hospitality Tourism Management is a renowned department within the Virginia Tech Pamplin College of Business. Led by Juan Luis Nicolau, the J. Willard and Alice S. Marriott Professor of Revenue Management, the department offers undergraduate and graduate programs in hospitality and tourism management. With a strong focus on research, the department has published numerous books, book chapters, and journal articles, establishing itself as a leader in the field. Their research areas include online reviews, choice models, firm value, revenue management, and tourism marketing.
Undergraduate students have the opportunity to gain practical experience through field studies and study abroad programs, while graduate students can pursue a Ph.D. in Business or enroll in certificate programs. The department also houses the Feiertag Library Collection, providing valuable resources for students and researchers. With a strong emphasis on industry relations, the department maintains an advisory board and hosts the Hokie Hospitality Speaker Series, connecting students with professionals in the field. Overall, the Howard Feiertag Department of Hospitality Tourism Management is dedicated to preparing students for successful careers in the dynamic and ever-growing hospitality and tourism industry.
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