The Armed Forces Marketing Council, established in 1969, is dedicated to advocating for and supporting the quality of life benefits provided to military families through commissaries and exchanges. Through engagement with government leaders, veteran organizations, and the media, AFMC raises awareness of issues related to the military resale benefit.
Comprised of over 400 manufacturers, AFMC member companies work globally to ensure military families have access to affordable name brand products. By striving to protect and enhance the value of the military resale benefit, AFMC aims to support recruitment, retention, and readiness of the armed forces, honoring the sacrifices made by service members and their families.
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