Frito-Lay, based in Plano, Texas, is a renowned snack food company known for its iconic brands and commitment to community involvement. Through initiatives like the Community Builder Scholarship and partnerships with organizations like GenYouth, Frito-Lay demonstrates a dedication to supporting future leaders and addressing important social issues.
With a focus on sustainability and quality, Frito-Lay uses 100% sustainably sourced corn and potatoes in its products, showcasing a commitment to environmental responsibility. The company's innovative marketing campaigns, such as the Pass the Ball Challenge for soccer fans, engage consumers and reflect Frito-Lay's ongoing efforts to connect with its audience in meaningful ways.
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