Touch the Future in Solvang, CA offers a thought-provoking experience for those seeking to understand the influence of mass media on society. Through their Political Media Literacy 101 program, led by renowned experts Jerry Mander and Michael Mendizza, visitors are encouraged to question the authenticity and biases of corporate television and commercial radio. Touch the Future aims to shed light on the blurred lines between advertising and programming, emphasizing the need for media literacy in discerning truth from propaganda.
With a focus on the environmental, political, personal, and communication aspects of television, Touch the Future explores how the medium shapes our consciousness and impacts democracy. By delving into the effects of television on individuals, particularly children, the program highlights the exploitation of our survival instincts by advertisers and corporations. Through engaging discussions and critical analysis, Touch the Future challenges visitors to reevaluate their perception of reality and media consumption.
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