Headquartered in Dallas, Specialized Marketing offers a variety of family products, including housewares, home furnishings, stationery, electronics, automotive, outdoor living, sporting goods, giftware, furniture, home decor and hardware. Specialized Marketing offers electronic data interchange and Military Exchange systems. It organizes regional training seminars on various subjects, such as in-store, product specific, guides and videos, annual sales, conferences and merchandising. The company organizes various promotional services, such as in-house production of support materials, coordination of sample and media needs and in-store merchandising. It also schedules in-store product demonstrations in conjunction with exchange sales promotions for manufacturers' products that require additional explanation for the consumer. Its clients includes, such as, AT&T, Bose, Mitsubishi Electronics, Case Logic, Bosch, Dremel and Skil.
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