History
Founded in Austin, Texas in 2001, Principle Point now works with clients worldwide. We've worked in several major industries, but specialize in strategic marketing for business to business solutions for industries like healthcare, technology, software, education, biotechnology and life science companies.
Specialties
We are more than a full-service advertising agency. We are focused on making sales, whatever it takes. The agency principals have very different backgrounds but one single vision: do what ever it takes to make our clients money. The answer is not always glamorous - such as fancy materials that build our portfolio or stroke the client's ego. What may be needed is something simple. An extended sales and marketing team to resolve key bottlenecks or a small tweak to optimize the marketing programs you are already engaged in. We are ready to roll up our sleeves and work. While print media still has its place in your marketing portfolio, the most valuable tools in your box are your emails, website, social media and the notion of having your message 'go viral.' It should therefore be no surprise that much of our work is focused on web designs, internet solutions and other digital media. Even in print advertising, the use of QR codes to improve your response rate and the use of smart web landing pages are the best way to ensure conversion of prospects to customers. Our Services Include: Marketing Strategy Website Design Direct Marketing Advertising Outsourced MarCom Support Email Marketing Technical Writing Search Engine Marketing Internet Marketing Graphic Design