MYC Institute of Integrative Health in El Paso, TX focuses on creating culturally-appropriate social media messaging for vulnerable populations in the region, emphasizing COVID-19 education and vaccine awareness. Through partnerships with Community Health Workers, they deliver behavioral health-centered messages to households, connecting individuals and families to essential public health resources.
Guided by a clinical director, MYC Institute collaborates with Clinicians and Experts to design culturally-competent health education that leverages cultural strengths to keep vulnerable families safe. Since the onset of the pandemic, they have shifted to utilizing social media as a primary platform for disseminating educational public health content and supporting the well-being of the community.
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