Learfield Sports, based in Lubbock, TX, is a leading provider of multimedia rights, licensing, ticketing, and marketing solutions for colleges and universities across the United States. With a focus on engaging over 182 million passionate fans, Learfield offers a comprehensive playbook powered by media, technology, and data to connect brands with the largest fan base in college sports.
Through strategic partnerships with schools, brands, venues, and fans, Learfield unlocks value for university partners while delivering exclusive content and experiences that enhance the college sports fan experience. With a commitment to diversity, inclusion, and industry leadership, Learfield continues to drive innovation and impact in the world of collegiate athletics and live events.
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