Houston First Corporation is the official destination marketing organization for Houston, Texas, the fourth largest city in the United States. Through its consumer brand, Visit Houston, and various sub-brands, Houston First promotes the city and the broader region to conventions and leisure travelers worldwide, aiming to enhance economic prosperity and create lasting experiences. Additionally, Houston First manages over 10 city-owned facilities, including the George R. Brown Convention Center and several performing arts venues and public parks.
With a focus on securing meetings and conventions, Houston First works to generate tourism and collaborate with hospitality partners, wholesalers, and tour operators. The organization also engages in special projects and initiatives to tell Houston's story to a wide audience, such as annual shows, promotional events, and film projects. Through its efforts, Houston First contributes to the economic impact of travel in the region, supporting thousands of jobs and attracting millions of visitors to Houston each year.
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