History
Formation was inspired by the Dallas Cowboys' own world headquarters, which opened in 2016 at The Star in Frisco. The elevated aesthetic, work amenities, and accessibility to fitness, entertainment and distinctive business innovations led the Jones family to consider how other entrepreneurs and executives could also benefit from similar access and inspiration in their own business pursuits. The realization of that vision comes by way of Formation, where members can now Work The Cowboys Way and achieve championship level business success in their respective fields.
Specialties
Channel the winning business tradition of the Dallas Cowboys and the Jones Family. Formation's exclusive membership offers an elevated work experience on The Star's aspirational campus. Choose from open coworking spaces, dedicated desks, and private offices to leverage our home field advantage for your business.