soterica was born and bred to satisfy the artistic needs of the Stylists. Happy Hairdressers put out the best work. All of our Stylists go through a year apprenticeship program before ever taking clients. We pride ourselves in giving the best service and it all starts with a solid consultation to ensure you leave happy. Expect to see guest just hanging out on our WIFI, listening to great music by our DJs, enjoying the local art on our walls, and even getting a mixed drink at our full service bar. Owner, Ale Bonilla has many names such as President of Esoterica, Celebrity Stylist, Hair Guru, but none more popular than the Hair Ninja. Bonilla Travels from Hollywood to NYC doing print work for Magazines, Hair shows, and even New York Fashion week. His stylists reap the benefits of his success in the industry, as his goal is for his team to be great in their own way. Come for the hair, leave with the experience. says Bonilla...
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