Bill and Virginia Utter opened the doors to their new Ford dealership in 1956 in downtown Denton. It was the beginning of a family tradition of offering the best Ford products and services to North Texas families. In the early days, they were simply concerned with making ends meet from day to day and treating each customer with courtesy and respect, as they would any friend. Many of those customers became lifelong friends, and the business grew from one referral to another to serve generations. Years later, Bill Utter Jr.'s dedication to his parents principles has made Bill Utter Ford one of the most respected names in North Texas. Bill Utter Ford has always treated customers and employees as family.
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