History
Started in 2003 in Wisconsin, Allure's founder, Peg O'Malley was struggling to find a bra to fit and realized there was a need for a women's specialty store in the area. She and her husband Peter did a little research and a few weeks later traveled to a lingerie trade show in New York; Allure was on its' way!
Specialties
Allure Intimate Apparel is a family owned foundations and lingerie boutique carrying high quality bras with a strong focus on celebrating women of every shape, size, and age. We are one of the only stores in the area offering accurate, professional, bra fittings in a warm and comfortable atmosphere. We share our expertise and compassion with our clients while offering a wide variety of comfortable, well-fitting styles. Our highly trained, professional associates understand the whole-body benefit of a well-fitting, supportive bra. Women find us to be a great resource not only for traditional bras, but also sport, leisure, and nursing bras in all sizes; we carry styles ranging in sizes 28-46, A through O. In addition to our fit services, Allure proudly carries a beautiful selection of pajamas, robes, shapewear and European lingerie for all women.