94.3 The Dude is a popular radio station based in Columbia, SC, known for its Flashback 943 format. With a wide range of music from the past, the station offers listeners a nostalgic journey through the greatest hits. Alongside the music, The Dude also features segments like "Soldier Salute" and "What's That Song," engaging the audience and creating a sense of community.
As a proud sponsor of local initiatives, 94.3 The Dude supports the revitalization of vacant storefronts through the "Made with Cola Love" program, which launches business pop-up shops in the area. Additionally, the station highlights inspiring stories from the community, such as honoring former Blythewood town councilman and promoting gun safety initiatives led by Columbia teens.
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