Reeds Jewelers is located next to Charlotte’s Room in the Village at Sandhill. The popular jewelry chain store has locations in 18 states, as well as an online store. The store was founded in 1946 by Bill Zimmer, whose statement “the most important thing I've learned is that you never argue with a customer; you've just got to do right by people,” became the basis for the store’s customer service philosophy. In addition to selling jewelry and watches, the store buys gold.