Lite Um Up Cigars is a dealer of cigars and cigar-related gifts and accessories, including offerings from such brands as Alec Bradley, Augusto Reyes, Butera, Illusione, Man Cave and Leon Jimenes. In addition to its wide selection of premium cigars, it has a lounge area where customers can smoke and socialize; there is also a bar with a selection of beers and wines, and coffee is served there as well. Each month, it sends packages of cigars to soldiers deployed overseas.