This Hot Topic retail outlet is located near the center of the Northwoods Mall, in between the JC Penney department store and the mall food court. The press-board walls inside the store somehow create a hip, young urban feel to this store and are lined with custom and novelty t-shirts with characters like Hello Kitty, Harry Potter and Superman. The store specializes in music and pop-culture related clothing and accessories, and fashion apparel lines include Lip Service, Converse, Dr. Martins, Polluted, Attic, Rocket Dog, Famous, Serious, and much more. There is body jewelry, Vans and Converse shoes and a whole lot of music inspired t-shirts.