Discover Upcountry Carolina Association is a regional tourism development and promotion agency designated by the South Carolina Department of Parks, Recreation, and Tourism. Established in 1978, it serves Anderson, Cherokee, Greenville, Oconee, Pickens, and Spartanburg Counties, offering a wide range of attractions, entertainment, recreation, and events for visitors to explore.
With a focus on showcasing the natural beauty and cultural richness of the Upcountry region, Discover Upcountry Carolina Association provides a comprehensive guide to the area's arts, music, waterfalls, weddings, and more. Through partnerships with local businesses and organizations, it aims to create memorable experiences for tourists and promote the economic growth of the region.
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