Founded in 1999, MTI Information Technologies is one of the leading providers of marketing software for pharmaceutical campaigns. The company designs pharmaceutical marketing products to optimize physician communication and maximize revenue for pharmaceutical brands. Its products help brands to connect with physicians through individual communication preferences. MTI Information Technologies campaign system s components include targeting, connecting and measuring. The company s multichannel promotional programs help pharmaceutical manufacturers to connect with their target audience. It develops and manages health care data and data sources that support multiple financial strategies of the company. MTI Information Technologies product, Extender, promotes through direct mail, e-mail, e-detail, interactive Web sites and sample vouchers. The company is located in Langhorne, Pa.
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