Specialties
Motivation Mechanics is a group of Research and Marketing Strategists that find human behavior to be fascinating. Why do people do what they do? 90% of decision-making is emotionally-driven, controlled by the right side of the brain. We focus our marketing on that 90% right-brain control center--never forgetting that the other 10%--the rational, functional left-brain features still need to be part of the connection--to help our clients create extremely effective, highly memorable marketing strategies.