History
Mitch Rofsky, founder and president of Better World Club, helped to provide the initial financing for the socially responsible Working Assets Mutual Fund, and became its President in 1991. He was the first chair of Business for Social Responsibility, and in 1996 founded American Consumer Insurance, which is now Better World Insurance, in Cambridge, MA. While test-marketing the insurance program in Massachusetts, Mitch was approached by environmentalists who were fighting AAA on issues like clean air and mass transit. Mitch thought there was an opportunity to compete with AAA as well as expand Better World's socially-responsible business model. Better World Club has grown through the efforts of a committed staff whose dedication to social responsibility spans every aspect of travel.
Specialties
We provide eco-friendly roadside assistance and insurance services for cars, bicycles, motorcycles and RVs.