AgPreference provides responsive, innovative credit and financially-related services directly to farmers, ranchers, rural home residents, and agri-businesses, and also, through partnerships with other rural lenders, to their qualifying customer base.In achieving our mission, we will adhere to these four core values: Client Focus-Do what it takes to keep good clients and find others, Integrity & Trust- Promote trust and do what we say we will do, Practicality- Do what works , Innovation-Do what works better. The essence of our business is lending. We maintain the highest level of service in our contacts with customers and prospective customers. The critical skills needed for mission accomplishment are lending skills, collection skills, business development skills, and technology skills. We learn what the customer needs and then we fill that need. A sound, profitable, professionally run business is our hallmark.
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