The Toledo Blade Company publishes the major daily newspaper for Toledo, Ohio. It was first published in 1835, and it is the oldest continuing business in the city. The Toledo Blade circulates in 14 counties in northwest Ohio and southeast Michigan. The paper estimates that more than 370,000 people read it during the course of a week and that its Web site, toledoblade.com, reaches 130,000-plus readers weekly. The Block family has owned the company since 1926. It won a Pulitzer Award in 2004 for reporting on Vietnam War atrocities. The company has more than 600 employees. The paper estimates the median age of its adult readers is 47, nearly half women and half men. It estimates a reader's average household income at nearly $58,000.
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