Purely Hydroponic is a retail and online store for organic and hydroponic gardeners. The company offers a full range of supplies and materials for customers, including environmentally responsible gardening supplies. Products include grow lights, books, ballasts, bulbs, accessories, timers, reflectors, air pumps and filters. The company also has supplements and nutrients from such brands as Botanicare, Dutch Master, BioBizz, Atami and Fox Farm.