Northwestern Manufacturing in Williston, ND is home to the Segal Design Institute at the McCormick School of Engineering, offering a range of programs that cultivate design innovators at every level. Through hands-on, interdisciplinary projects, students are empowered to apply a human-centered approach to problem-solving and expand the research frontiers of design.
The institute's design innovation mindset encourages a solution-focused attitude, fostering risk-taking and forward-thinking. With a focus on identifying, ideating, and iterating, students learn to design with the end user always at the forefront, utilizing tools like user observation to build empathy and understanding for those they design for.
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