Lighthouse Food Mart in Selma, NC is known for its unique tradition of sharing the Lighthouse Coat as a temporary gag gift, passed along to friends and family for enjoyment. The blog, The Junket of Lighthouse Coat, documents the adventures of this outerwear garment as it travels to different locations and brings joy to those who wear it.
With a focus on fun and community engagement, Lighthouse Food Mart encourages individuals to participate in the Lighthouse Coat journey by capturing photos with the coat at national or historic sites and sharing their experiences on the blog. The company's lighthearted approach to spreading joy through a simple coat exemplifies their commitment to creating memorable and entertaining experiences for all who encounter the Lighthouse Coat.
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