Launched back in 1997 with a simple idea to provide comfortable yet sexy, modern clothing, Theory is now one of today's most successful worldwide brands. Theory's costumer is global, intelligent and fashion savvy and this stays true to its East Hampton store. Long, and white, this space is the former home to Barefoot Contessa. Its brick exterior and white open doors welcome customers with a staff that's very knowledgeable of its collection. It offers great closet staples for both the street and the workplace.