The Naming Group is a New York-based agency that specializes in shaping the namescape of renowned brands such as Chevrolet and Reebok, offering innovative and distinctive names like Sonic, Spin, Solestead, and Tranzen.
Setting themselves apart from traditional ad agencies, The Naming Group provides a unique approach to naming, emphasizing the importance of involving Chief Marketing Officers early in the process and offering brandwide naming guidelines to enhance brand identity.
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