History
Keeler Motor Car Company was founded in 1967. The company initially employed six people and exclusively represented Mercedes-Benz automobiles in a large area of Upstate New York. In 1970 the BMW franchise was added to the company. As the company grew in the early 1970's the Honda franchise was acquired during the initial energy crisis. Keeler Motor Car Company continued to grow as the luxury automotive market continued to prosper. During this time the Body Shop facility was added. In Mid-1996 Keeler Motor Car Company opened a new Mercedes-Benz dealership facility at the Route 7 Keeler Auto Plaza location. As the European brands gain market share, the original dealership buildings have been renovated and expanded to accommodate the growth of the product line. The latest franchise expansions included the addition of the MINI franchise, the smart Car, a dedicated Keeler Quality Used Car Center, and the Sprinter line of commercial vehicles.
Specialties
The Keeler Motor Car Company has been serving families in the Latham, Albany, Glens Falls, Saratoga Springs, and Kingston, NY for nearly five decades. And over those past 50 years, we have been dedicated to finding your siblings, parents, grandparents and cousins the perfect vehicle from The Mercedes-Benz Center at Keeler Motor Car Company. Through that time, we have grown and changed to adapt to new technology, but there is one thing that will never change at 1111 Troy-Schenectady Rd in Latham, NY, and that's our customer-first based service.