Specialties
Rootchi was created to provide a space for women of all ages, sizes and shapes to find the clothing that makes them happy! We're here to dress you up with the finest, most flattering and most comfortable fashion to make you be and feel at your best no matter what size, age and shape you are. We believe beauty is about being the best you can be and we're here to help you achieve that! Our models are everyday beauties just like you and me. Our specialty line is ALEMBIKA, coming directly from the Israeli designer Hagar Alembik, who offers high quality, styled and bold dresses, tops and pants for the woman who wants to look beautiful and feel comfortable! The Upper West Side store opened in 2011 and was managed successfully by Jackie, who had many many fans visitng the store daily. The store closed Oct 2019, moving all sales online, continuing to offer personal styling and attentive customer service. Need styling advice? Email, call or msg us on instagram, facebook anytime! Or you can call us at: (212) 563-4440 EMAIL sales (at) rootchi (dot) com