PUBLIC is a creative agency based in New York City that specializes in brand identity and strategic communications, helping clients effectively convey their core values to a wider audience. With a focus on execution, PUBLIC stands out among other PR agencies, understanding the importance of translating ideas into successful PR campaigns.
PANIC, a perceptive diagnostic tool developed by PUBLIC, enables clients to evaluate their brands and develop effective communication strategies. By analyzing key elements such as purpose, aesthetic, narrative, influence, and craftsmanship, PUBLIC helps clients identify brand strengths, areas for improvement, and benchmarks for growth. PANIC is offered to media relations clients and is also available as a separate consulting service.
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