Proclivity Systems is a New York-based company that offers the LayerRx Platform, a smart marketplace for healthcare advertising. Their platform allows advertisers to buy and sell proprietary data signals securely, reach verified healthcare professionals and patients in real-time, and optimize campaign performance based on market dynamics.
With unparalleled reach and scale, Proclivity Systems connects brands to a wide range of digital properties, including mobile, desktop, email, video, and search, ensuring maximum engagement and minimizing wasted advertising spend. Their end-to-end closed data-secure platform prevents revenue leakage and provides automated recommendations for revenue optimization, making it a valuable tool for both advertisers and publishers in the healthcare industry.
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