Original Spark is a Brooklyn-based agency that specializes in providing performance analysis and data collection services to C-Suite executives and senior management of service organizations. Their Agency Performance Index (API) offers a comprehensive evaluation of an agency's performance, comparing it to industry competitors and providing benchmarks for strategic decision-making and client satisfaction monitoring.
In addition to API, Original Spark also offers in-depth qualitative interviews, conducted by experienced professionals, to uncover the thoughts and needs of decision makers in media publishing, ad tech, and other industries. With a focus on developing compelling go-to-market messages and strengthening client relationships, Original Spark aims to help businesses optimize their sales efforts and accelerate revenue growth.
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