News America Marketing is one of the leading providers of consumer marketing services in the United States. It offers advertising and promotion programs under the SmartSource brand name. The company provides newspaper inserts, online coupons and direct mailers. News America Marketing also offers sampling programs that deliver product sample through polybags and door hangers. It provides database marketing tools and research, installation and merchandising services. The company serves more than 200 million consumers each month through a network of over 1,500 newspapers and nearly 40,000 supermarket, drug and mass merchandiser store locations. News America Marketing s clients include the Blue Cross and Blue Shield Association, Bridgestone Americas, Tyson Foods and CSC Brands. It is a division of News Corporation, one of the largest integrated media and entertainment companies worldwide.
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