History
Mimi So opened her first boutique at the corner of 5th Avenue and 47th Street, in Manhattan's Diamond District. Building a celebrity following that exploded after her limited edition designs were frequently worn by the stars of HBO's Sex and the City. Mimi So launched nationally in Neiman Marcus, which began selling her jewelry in 15 precious jewelry salons. Now Mimi So jewelry is available from Holt Renfrew in Canada, Harrod's in London, Isetan and Mitsukoshi in Japan, Lane Crawford in China and Ali bin Ali in the Middle East, as well as leading fine jewelry stores worldwide. Mimi So is an elected director of the Council of Fashion Designers of America (CFDA).
Specialties
The Mimi So salon is a private, no pressure environment, where our clients can see Mimi's latest collections, find that perfect bridal set, or design the jewel of their dreams. Mimi So is famous for modern classic bridal jewelry, and exquisite collection pieces, all with a distinctive fashion sense and style. Mimi So jewelry is custom made in her New York studio workshop, by third generation craftsmen - so clients get exactly what they want. You are invited to visit her private salon overlooking Rockefeller Center.